The Delicious Insider:
Chocolate, Croissants & More
Since 2005, I’ve been leading people to delicious experiences in London and beyond.
From chocolate tastings to food tours, I've introduced thousands to the best chocolate, ice cream, and pastries — and tracked down every worthwhile croissant in the city while I was at it.
If you love planning your travels around food, you’re in the right place.
I also write The Next Delicious Thing, a weekly food guide recommended by Substack, where I share the latest must-try treats.
Want to explore London’s best bites? You can use my maps and city guides, get personalised trip planning, or join me on a privatetasting tour packed with incredible flavours and a touch of history.
Looking for insight or support for your food company? Look here.
Let’s find your next delicious thing!
Tours, Tastings & Guides
starting at £695
London Food Tours
Join London local chocolate expert, croissant judge and quality food obsessive, Jennifer Earle, on a tour of Chocolate, Ice Cream, Bakeries, or a bespoke tour designed to your preferences.
from £750
Chocolate Tastings
Experience an engaging and mind-expanding chocolate tasting, hosted by an International Chocolate Awards Grand Juror with two decades experience, available either in person or through engaging online sessions.
from £9
City Maps & Guides
Follow in Jen’s footsteps via a comprehensive Croissant map of London and detailed food guides to cities including Paris, Melbourne and Copenhagen.
Featured Product
Featured Product
Join a Chocolate Tasting with Jen on Sunday 7th June
Anyone is welcome to join this one-off public tasting of special bars Jen has personally selected at Showcola in May 2026. There are some seriously delicious bars in the set. Please do feel free to come solo - we are very friendly.
GET A TICKET NOW - £45 (2.5 hours)
Contact
Interested in working together? Fill out some info and I will get back to all business enquiries within 24 hours.
