Tours, Tastings & Guides

Since 2005 I have led thousands of people on tours and tastings in London and beyond.

It began with a single Chocolate Ecstasy Tour which became the Mayfair Chocolate Tour when a Chelsea Chocolate Tour was launched in 2008. Then there was the Evening Chocolate Tour with ice cream and a cocktail from 2010.

A Coffee & Chocolate Tour of Notting Hill followed in 2013.

Then a Chocolate Tour of Brighton in 2014.

A dedicated Ice Cream Tour from 2015.

In 2017, the Chelsea Chocolate Tour became the Chelsea Sweet Treats Adventure.

And in 2024 the Notting Hill Bakery Tour was launched.

In between there have been full day tours, bespoke tours and many, many tastings and pairings, online and in person.

Over the years I have been supported by an incredible team of guides and assistants.

Now i can be booked for private food tours and chocolate tastings for your vacation, your client entertaining, your birthday celebration, a bachelorette party, a way to spoil your team, or just yourself.

If you’d prefer to explore on your own you can purchase one of my maps or guides or book time with me to help you plan an itinerary.

Jennifer Earle and guest looking at chocolate on a chocolate tour

from £475

London Food Tours

Join London local chocolate expert, croissant judge and quality food obsessive, Jennifer Earle - or one of her team, on a tour of Chocolate, Ice Cream, Bakeries or a bespoke tour designed to your preferences.

from £650

Chocolate Tastings

Experience an engaging and mind-expanding chocolate tasting, hosted by an International Chocolate Awards Grand Juror with two decades experience, available either in person or online.

from £6

Maps, Guides & Advice

Follow in Jen’s footsteps via comprehensive maps of London and detailed food guides to cities including Paris, Amsterdam, Barcelona, Melbourne and Copenhagen. Or book time one on one.

“The five star rating is certainly justified and I am planning on recommending this to all my sweet-toothed friends!”

- Liane

“She was nothing short of amazing and she created a completely unique one of a kind experience!”

Sammy & Sarah, November 2024

‘Jennifer has an amazing knowledge of the whole chocolate making process and made every shop we visited come alive.”

- Larissa, Sydney, September 2024

Happy tour and tasting customers include…

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!